Attracting clients was difficult for Williams due to racial prejudice, but he adapted his practice and survived. He became skilled at drawing upside down so that he could sit across from uncomfortable clients while sketching instead of next to them, and he made it a habit to keep his hands folded behind his back when meeting clients so that they wouldn't be made uneasy by shaking hands with a black man. He took small commissions that were rejected by larger, more prestigious firms, and worked hard to provide an exceptional level of service. While large firms took weeks to produce drawings for their clients, Williams took days. By the 1930s, Williams had obtained several important residential commissions and cemented his position as the high society architect who would leave a permanent signature on Beverly Hills.
Williams designed over 2,000 private homes over the course of his career, most of which had segregation covenants in their deeds, preventing black people from purchasing them. He redesigned the Beverly Hills hotel to include its now classic script and color scheme, and created the iconic interior of Saks in Beverly Hills. He also designed the first federally funded housing project in the country, as well as a YMCA and several housing projects in south Los Angeles.
It's difficult to pinpoint or label Williams's style. This is due in part to the fact that he prioritized his clients' desires, and while he refined their taste, he never imposed his own. Common elements in his work include narrow columns, delicate ironwork, curved staircases, dramatic entryways, high ceilings, and broad, uncluttered surfaces.
Here are some examples of Williams's residential work:
One of his most famous designs, now sadly gone, was Perino's in Hancock Park.
I'm really glad you posted this. Most people don't know who he is even though he's very much responsible for the look of mid-century Los Angeles (as far as traditional buildings go). I wish I still had my book about him, but it was left at an apartment somewhere at some point. Blast!
ReplyDeleteThere's one block in Hancock Park with 3 of his houses on it. 2 next door to each other and one across the street. He was prolific to the max. But you covered that. ;)
So, in addition to Mr. Williams, another man who is noteworthy and was working during that period is John Woolf. There's an article on him in the newest VF. He invented the Hollywood Regency style, and if you're not from LA you will probably hate every building he ever touched.
ReplyDeleteHe did all the star's homes. Minelli, Cukor, Loretta Young, Robert Evans. ALL those bitches. All those Mad Men characters' west coast counterparts were living in his homes.
He's also super scandalous. His gay lover was his adopted son. Although, he didn't adopt him until after they were lovers. BIZARRE! I don't get it. Anyway, look him up.
This guy has a whole part of his flickr account dedicated to Woolfisms:
http://www.flickr.com/photos/danmccarry/collections/72157604598283274/